Making the SHIFFT
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At SHIFFT, we believe business improvement doesn’t have to be complicated. Our philosophy is simple: when you focus on three key factors — Strategy, Capability, and Commitment — you create lasting performance lift across your team and business.
This newsletter series will help you understand, apply, and benefit from this approach. Each edition will share practical insights, tools, and examples you can use straight away — no jargon, no fluff, just real-world results.
This Month’s Focus:
Working Smarter, Leading Better
At SHIFFT, we believe that performance improvement starts with focus — on what matters most, and on helping people do their best work. In this first edition, we’re looking at two key leadership skills that can transform how you and your team operate every day: delegation and time management.
Both are simple in theory but often tricky in practice. Master them, and you’ll unlock more space to lead strategically, develop capability, and sustain momentum. Below, we share two insightful reads from our team that unpack practical ways to lead with intention, prioritise effectively, and empower others to deliver results.
Blogs & Insights
Delegation Is Not About Letting Go — It’s About Taking Control
Delegation isn’t about losing control — it’s about building capacity. When leaders hold on too tightly, they limit both their own potential and their team’s growth. Effective delegation starts with clarity: define the outcome, communicate context, and empower others to take ownership. Read the full article to learn how to delegate with confidence and build a stronger, more capable team.
Why Business Owners and Managers Struggle with Execution (and How to Fix It)
If everything feels urgent, nothing truly important gets done. This article unpacks the common traps of poor time and priority management — and how to fix them. Learn how to distinguish “busy” from “productive,” protect time for what really matters, and create momentum that lasts. Discover how to take back control of your time and focus on what truly drives performance.
Featured Resources
Delegation Planner Template
A practical template designed to help you assign tasks, clarify responsibilities, and track progress for efficient team management.
Books & Journals
“Focused Execution: How to stop wasting time and focus on what really matters” by Russell Cummings.
This book summarises the key elements for improving your personal productivity. Russ utilised the tools, concepts and principles outlined in the book to lift his personal productivity by 4X. He went from working 70+ hours/week to 35 hours over 4 day each week on double the revenue. Focused Execution gives business owners and managers a proven system to take back control of their time and achieve results without burnout.
Available now in print and e-book version on Amazon – Click here
90 Day Productivity Planner
If “Focused Execution” – the book – is the “WHY”, then our Productivity and Planning Journals are the “HOW”! Stay disciplined as you cascade your 90 Day Plans to monthly, weekly and daily priorities integrating strategies, tactics and operational priorities. Built on the powerful tools and concepts highlighted: The Focused Execution Book, this journal is ultimate daily planner that includes links to free videos and templates to enhance your planning experience.
Available on Amazon in A5 dated paperbased format – Click here
Annual Operating Planning Journal
“Focused Execution: Annual Operating Plan: Planning for the next year and beyond” by Russell Cummings. Turn your strategy into action with the powerful AOP process. Our AOP Journal dovetails neatly with out 90 Day Planning Journal to help you move from Annual to 90 Day to daily plans. The book includes links to videos and templates to enhance your planning experience.
Available on Amazon in A5 softcover format – Click here
AI Prompt Libraries
The biggest challenges our clients have with AI is what to ask it. To help Russ, created a series of AI prompt libraries that include a range of prompts to help you navigate through a variety of scenarios. Accelerate your results with our growing collection of AI Prompt Libraries – real words tested prompts for ChatGPT, Co-pilot and other AI Tools to streamline work, increase productivity and spark new ideas. Each book contains approximately 700 prompts tailored to your specific industry, role or situation. Simply “cut and paste”, tailor for your situation to get amazing result.
AI Business Success – Industries & Professions Series
Targeted prompts for industries and professions including: accounting, consulting, marketing, transport, lawyers, manufacturing, horticulture and more – Click here
AI Prompt for Exec – Roles & Responsibilities Series
Focused prompts for Business Owners, Managers, CEOs, Executives, Partner, etc. – Click here
Ai Prompts – Key Areas & Situations Series
AI Prompts books for essential business areas such as productivity, sales, learn, workforce, planning, etc. – Click here
Upcoming Events
We’ve got some exciting opportunities ahead to connect, learn, and grow together. See below for our upcoming events — each designed to help you strengthen strategy, build capability, and boost team performance.
AI for Business Webinar Series
Launching soon! – Learn how to integrate AI into your leadership and business workflows including strategy, marketing, productivity and more.
Learning Sprints
Ready to make meaningful progress — fast?
Our Learning Sprints are focused, practical sessions designed to help you apply new ideas and skills straight away. Each sprint zeroes in on one key area of performance — from leadership habits and team communication to strategy execution and capability building. See below for our upcoming Learning Sprints, where you’ll get hands-on tools, clear frameworks, and actionable insights — all in a short, high-impact format. These sessions are ideal for leaders and teams who want to learn, apply, and see results — without the long lead time.
Next Learning Sprint: “Time and Priority Management” – kicking off in early 2026. A deep dive into tools and systems to master execution and get more of the right things done.
Ready to Lift Performance?
Your business is thriving — now it’s time to take things up a gear. SHIFFT is built for leaders like you who want to lift performance, strengthen teams, and create lasting results.
Book a free 30-minute call with Russell and let’s talk about how we can help you get there
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